An outdated WordPress site is a problem waiting to happen. We help maintain website for small businesses and health professionals. Our monthly care covers: core, theme, plugin updates, Offsite backups, security scanning and malware cleanup, uptime monitoring with real alerts, and small content changes.
Years building and maintaining websites
Creating websites since 2001
Average client ratings across review platforms
Your website is your most active salesperson. It’s working 24/7, showing up in search results, and making a first impression on every visitor. When it’s slow, broken, or out of date, that costs you leads and credibility.
Big Apple Media has been managing WordPress websites for small business owners and health professionals for over 23 years. We handle the technical side so nothing falls through the cracks.
Most business owners use these terms the same way. They mean something different.
Website maintenance is the technical work that keeps your site from breaking. Plugin updates. Security patches. Backups. Uptime monitoring. If you skip these tasks long enough, your site gets hacked, goes down, or starts throwing errors.
Website management includes all of that, plus the ongoing work that makes your site perform better over time. Content updates. On-page SEO. Page speed optimization. Monthly reporting. Analytics review. The goal isn’t just keeping the lights on — it’s making sure the site is actually doing its job.
Both matter. Most small business owners need both.
Our plans cover everything from basic technical maintenance to full website management depending on how active your site is and what you’re trying to accomplish.
Outdated plugins are responsible for the majority of WordPress hacks. We update your core files, plugins, and theme on a regular schedule and test after every update. If something breaks, we fix it before you even notice.
We monitor your site for threats, suspicious activity, and known vulnerabilities. If malware shows up, we deal with it fast — not three days later after you've noticed your rankings tanked.
Full site backups run on a regular schedule and are stored offsite. If something goes wrong, a bad update, an accidental deletion, a server issue, we restore your site.
If your site goes down, we get an alert before you do. Downtime gets addressed immediately rather than sitting unnoticed for hours.
Load time affects both search rankings and conversion rates. We optimize images, clean up database bloat, fix slow-loading scripts, and address Core Web Vitals issues.
New service page. Updated bio. Fresh pricing. Adding a blog post. Swapping out a photo. Whatever needs changing, we handle it without you having to touch the WordPress backend.
Meta titles, meta descriptions, heading structure, image alt text, internal linking. These are the ongoing SEO tasks that compound over time. We keep everything optimized as your site grows and new pages are added
Every month you get a plain-English summary of how your site is performing — traffic, top pages, keyword movements, and a summary of everything we worked on. No jargon, no 40-page PDF nobody reads.
Something breaks on a Friday afternoon? We're reachable. You get a real person who already knows your site — not a ticket number and a three-day wait.
WordPress powers around 43% of all websites. It’s the best platform for small business sites — but it requires ongoing attention. The WordPress ecosystem (core files, plugins, themes, security) updates constantly, and running outdated software is the fastest way to get hacked or broken.
Our WordPress maintenance service covers:
We work almost exclusively in WordPress with Elementor. We know the platform, the common failure points, and how to keep it running clean.
We work with small business owners and health professionals who need reliable, ongoing website support from someone who knows WordPress and actually picks up the phone.
Small business owners Service businesses, local companies, consultants, and anyone with a WordPress site that needs consistent care and occasional updates. You built the site (or had it built), and now you need someone to keep it running and improving.
Health and medical practices Therapists, psychiatrists, chiropractors, integrative medicine practices, and fitness professionals. We understand the specific needs of healthcare websites — patient-facing content, HIPAA-adjacent considerations, and the importance of a site that builds trust on first contact.
We don’t work with enterprise companies or large agencies. Our clients are small business owners who want consistent support from one person who knows their site.
Before anything starts, we take a look at your site. Security issues, broken links, performance problems, outdated plugins, SEO gaps. You get a clear picture of where things stand and what needs attention.
We get access to your hosting account and WordPress dashboard. We set up monitoring, configure backups, and get everything current before the ongoing work begins.
Updates run on schedule. Security scans happen regularly. Your content gets updated when you need it. Every month you get a report of what we did and how your site is performing.
That's the whole point.
A: At minimum, monthly. Plugin and theme updates should run at least monthly, with security scans and backups happening more frequently. Sites that publish new content or run active marketing campaigns need attention every week.
A: Outdated plugins are the leading cause of WordPress hacks. A site that hasn’t been updated in six months is significantly more vulnerable to security breaches, and the repair cost for a hacked site typically runs $300 – $500 minimum, not counting lost traffic or downtime. Performance also degrades over time without regular database cleanup and optimization.
A: Website maintenance is the technical side: updates, backups, security, and uptime. Website management goes further — it includes content updates, SEO work, performance optimization, and monthly reporting. Maintenance keeps the site running. Management keeps the site improving.
A: Yes. We specialize exclusively in WordPress, specifically using Elementor as the page builder. We also have deep experience with WooCommerce, Rank Math, and JetFormBuilder. If your site runs on another platform, we’re not the right fit.
A: Our WordPress maintenance plans cover core updates, plugin updates, theme updates, security monitoring, malware scanning, offsite backups, database optimization, and uptime monitoring. Higher-tier plans add content updates, on-page SEO tasks, and monthly performance reports.
A: Basic WordPress maintenance starts around $50 – $150/month. Full website management with content and SEO work runs $150 – $350/month for most small business sites. See our pricing page for specific plan details.
A: Yes, and this is common. We start with a full site audit, fix any existing issues, bring everything up to date, and then begin ongoing maintenance. Most new clients have a backlog of deferred updates that we work through in the first month.
A: No. We work month to month. You can cancel at any time. We’d rather earn your business every month than lock you into something you’re not getting value from.
A: Pay-as-you-go is available for one-off tasks, fixes, audits, and updates. No retainer required. If it turns into ongoing work, we can discuss a monthly plan at that point. You can check out our pricing page for more info.