WordPress website maintenance for small businesses and health practices

Website Maintenance & support

An outdated WordPress site loses rankings, leaks security holes, and turns away patients and customers. We run monthly maintenance plans for health practices, dental offices, therapy clinics, and small service businesses. Core and plugin updates, offsite backups, security monitoring, uptime alerts, and content changes, all handled by one person who already knows your site.

Website Management services for small businesses

We handle the WordPress updates, security, backups, and content so you can focus on running your business.

Looking for reliable website management & support services?

Your website is your most active salesperson. It’s working 24/7, showing up in search results, and making a first impression on every visitor. When it’s slow, broken, or out of date, that costs you leads and credibility.

Big Apple Media has been managing WordPress websites for small business owners and health professionals for over 23 years. We handle the technical side so nothing falls through the cracks.

We work with dentists who need their hours updated before a holiday weekend, chiropractors who want a new service added to their site, and HVAC contractors who need their seasonal offers swapped out. Our maintenance clients aren’t looking for a generic support ticket system. They want someone who picks up the phone, knows their WordPress setup, and fixes things the same day.

Years In Business

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Website maintenance vs. website management

Most business owners use these terms the same way. They mean something different.

Website maintenance is the technical work that keeps your site from breaking. Plugin updates. Security patches. Backups. Uptime monitoring. If you skip these tasks long enough, your site gets hacked, goes down, or starts throwing errors.

Website management includes all of that, plus the ongoing work that makes your site perform better over time. Content updates. On-page SEO. Page speed optimization. Monthly reporting. Analytics review. The goal isn’t just keeping the lights on — it’s making sure the site is actually doing its job.

Both matter. Most small business owners need both.

Our plans cover everything from basic technical maintenance to full website management depending on how active your site is and what you’re trying to accomplish.

What's Included In Our Website Maintanance & Management

We handle updates, security, backups, and content so you can focus on running your business.

WordPress core, plugin, and theme updates

Outdated plugins are responsible for the majority of WordPress hacks. We update your core files, plugins, and theme on a regular schedule and test after every update. If something breaks, we fix it before you even notice.

Security monitoring and malware scanning

We monitor your site for threats, suspicious activity, and known vulnerabilities. If malware shows up, we deal with it fast — not three days later after you've noticed your rankings tanked.

Offsite Website Backups

Full site backups run on a regular schedule and are stored offsite. If something goes wrong, a bad update, an accidental deletion, a server issue, we restore your site.

Uptime monitoring

If your site goes down, we get an alert before you do. Downtime gets addressed immediately rather than sitting unnoticed for hours.

Page speed and performance optimization

Load time affects both search rankings and conversion rates. We optimize images, clean up database bloat, fix slow-loading scripts, and address Core Web Vitals issues.

Content updates

New service page. Updated bio. Fresh pricing. Adding a blog post. Swapping out a photo. Whatever needs changing, we handle it without you having to touch the WordPress backend.

On-page SEO tasks

Meta titles, meta descriptions, heading structure, image alt text, internal linking. These are the ongoing SEO tasks that compound over time. We keep everything optimized as your site grows and new pages are added

Monthly analytics report

Every month you get a plain-English summary of how your site is performing — traffic, top pages, keyword movements, and a summary of everything we worked on. No jargon, no 40-page PDF nobody reads.

Technical support and troubleshooting

Something breaks on a Friday afternoon? We're reachable. You get a real person who already knows your site — not a ticket number and a three-day wait.

WordPress-specific maintenance we handle

WordPress powers around 43% of all websites. It’s the best platform for small business sites — but it requires ongoing attention. The WordPress ecosystem (core files, plugins, themes, security) updates constantly, and running outdated software is the fastest way to get hacked or broken.

Our WordPress maintenance service covers:

WordPress core file updates
Plugin updates (with compatibility testing)
Theme updates
Security hardening and firewall configuration
Malware scanning and removal
Offsite backups with tested restore capability
Database optimization
PHP version management

We work almost exclusively in WordPress with Elementor. We know the platform, the common failure points, and how to keep it running clean.

Testimonials

      
   Big Apple Media
   52 Google reviews 
  Write a review 
  
 
 
   
 
 
       Posted on Google  
   
   Matt Brotemarkle 
 
 
 
 Trustindex verifies that the original source of the review is Google. Gene has been a pleasure to work with. He was in constant communication with us as he brought our vision to life. His knowledge of SEO is second to none and instrumental to how we built our website.
  
 
      Posted on Google  
   
   Linus Abrams 
 
 
 
 Trustindex verifies that the original source of the review is Google. Gene is an AMAZING web designer-and a great guy to help build your business!!!!!
  
 
      Posted on Google  
   
   THOMAS ZYKO 
 
 
 
 Trustindex verifies that the original source of the review is Google. Gene at Big Apple Media is the best website developer I have ever used! Very quick response time in everything you ask him to do for you on your website! My website looks awesome and he is very knowledgeable on everything you ask him. Gene takes his time with you and answers all of your questions. I highly recommend Gene @ Big Apple Media for all your website designs and SEO & optimization of your new or old website!!! Thank you Gene!
  
 
      Posted on Google  
   
   Nevel Longbottom 
 
 
 
 Trustindex verifies that the original source of the review is Google. Can not express the ingenuity and patience they have eith making a website come to life. They have done a couple websites for me and its just been bang on. Recommend them to absolutely anyone that needs this work done.
  
 
      Posted on Google  
   
   FIT Studio 
 
 
 
 Trustindex verifies that the original source of the review is Google. Gene is talented, honest and easy to work with!
  
 
      Posted on Google  
   
   Aaron Bloom 
 
 
 
 Trustindex verifies that the original source of the review is Google. Thanks Gene for your excellent work. You created a great website, quickly, that captured our vision. Everyone is raving about the design, layout and feel. Thanks and I wouldn't hesitate to use you again.
  
 
      Posted on Google  
   
   Chelsea Pacella 
 
 
 
 Trustindex verifies that the original source of the review is Google. Gene was really knowledgeable and helpful throughout the web design and launch process. He helped onboard me to some project management tools and took the lead when I ran short on time to make sure the project stayed on track. We are very happy with the final product.
  
 
      Posted on Google  
   
   Melanie Carminati 
 
 
 
 Trustindex verifies that the original source of the review is Google. Gene has been extremely reliable with website edits and improving click through rates, overall traffic and SEO performance in my business website. I highly recommend him!
  
 
      Posted on Google  
   
   Olympia Seamless Gutters 
 
 
 
 Trustindex verifies that the original source of the review is Google. I had the opportunity to work with Gene getting my website ready. He explained the whole process to me with excellent communication. He was very easy to work with. We were very impressed and satisfied with the final results. Definitely would recommend!
  
 
      Posted on Google  
   
   Alley Morris - Badiner 
 
 
 
 Trustindex verifies that the original source of the review is Google. I own a small Concierge Home Care company in AZ. Big Apple Media did an excellent job recreating my website in a timely manner. Taking the time to do a detailed sitemap and framework was well thought out and a necessary change that this company understood. I would highly recommend them to anyone looking for a website upgrade.

Businesses We Work With

Dental and chiropractic practices Your website shows up when patients search for a new dentist or chiropractor. We keep your dental practice website and chiropractic website updated, fast, and accurate so that first impression converts into a booked appointment.

Therapists and mental health providers Privacy matters in this space. We handle WordPress security updates, SSL monitoring, and contact form maintenance so your therapist website gives clients confidence to reach out.

Small service businesses Roofers, HVAC contractors, home renovation companies. Your site needs to load fast on mobile, show up in local search, and display current service areas and pricing. We handle the backend so you can handle the jobs.

Medical and wellness practices Holistic practitioners, life coaches, nutritionists, med spas. We manage content updates, provider directories, and appointment booking integrations. If you need a new site for your practice, check out our website design services.

Our Process

Website audit

Before anything starts, we take a look at your site. Security issues, broken links, performance problems, outdated plugins, SEO gaps. You get a clear picture of where things stand and what needs attention.

Planning and Setup

We get access to your hosting account and WordPress dashboard. We set up monitoring, configure backups, and get everything current before the ongoing work begins.

Ongoing maintenance and management

Updates run on schedule. Security scans happen regularly. Your content gets updated when you need it. Every month you get a report of what we did and how your site is performing.

You focus on your business

That's the whole point.

Common questions about website maintenance

Q: How often should a website be maintained?

A: At minimum, monthly. Plugin and theme updates should run at least monthly, with security scans and backups happening more frequently. Sites that publish new content or run active marketing campaigns need attention every week.

Q: What happens if I don't maintain my website?

A: Outdated plugins are the leading cause of WordPress hacks. A site that hasn’t been updated in six months is significantly more vulnerable to security breaches, and the repair cost for a hacked site typically runs $300 – $500 minimum, not counting lost traffic or downtime. Performance also degrades over time without regular database cleanup and optimization.

Q: What's the difference between website maintenance and website management?

A: Website maintenance is the technical side: updates, backups, security, and uptime. Website management goes further — it includes content updates, SEO work, performance optimization, and monthly reporting. Maintenance keeps the site running. Management keeps the site improving.

Q: Do you only work with WordPress sites?

A: Yes. We specialize exclusively in WordPress, specifically using Elementor as the page builder. We also have deep experience with WooCommerce, Rank Math, and JetFormBuilder. If your site runs on another platform, we’re not the right fit.

Q: What's included in a WordPress maintenance plan?

A: Our WordPress maintenance plans cover core updates, plugin updates, theme updates, security monitoring, malware scanning, offsite backups, database optimization, and uptime monitoring. Higher-tier plans add content updates, on-page SEO tasks, and monthly performance reports.

Q: How much does website maintenance cost per month?

A: Basic WordPress maintenance starts around $50 – $150/month. Full website management with content and SEO work runs $150 – $350/month for most small business sites. See our pricing page for specific plan details.

Q: Can you take over maintenance of an existing website?

A: Yes, and this is common. We start with a full site audit, fix any existing issues, bring everything up to date, and then begin ongoing maintenance. Most new clients have a backlog of deferred updates that we work through in the first month.

Q: Do I need to sign a long-term contract?

A: No. We work month to month. You can cancel at any time. We’d rather earn your business every month than lock you into something you’re not getting value from.

Q: What if I just need a one-time fix?

A: Pay-as-you-go is available for one-off tasks, fixes, audits, and updates. No retainer required. If it turns into ongoing work, we can discuss a monthly plan at that point. You can check out our pricing page for more info.

Q: Do you offer website maintenance for medical and healthcare websites?

Yes. A large portion of our maintenance clients are health professionals, including dentists, chiropractors, therapists, and holistic practitioners. Healthcare websites need consistent attention to security, accurate provider information, and contact form functionality. We handle all of that as part of our monthly plans.

Q: What's the average cost to maintain a small business website in 2026?

For most small business websites running WordPress, professional maintenance runs $100 to $300 per month depending on what’s included. Our plans start at $100/month for basic technical maintenance (updates, backups, security) and go up to $300/month for full website management including content updates, SEO tasks, and monthly reporting. See our pricing page for full details.

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