We Build a websites your customers trust

WordPress development services

Big Apple Media designs and builds clean, conversion-focused websites for home service pros and healthcare practices — fast to load, easy to trust, built to book more jobs and patients.

20+

Years of Experience

120+

Websites Launched for local business & health practitioners

5 Stars

Average client ratings across review platforms

5 star google reviews
5 stars clutch
5 stars yelp

Custom WordPress development for small businesses and healthcare practices

affordable website design

Design gets people to stay. Development is what makes the site work. Booking forms that fire every time, pages that load in under two seconds on a phone, code clean enough that Google can read it, and a back end you can update without calling anyone.

We are a WordPress development company that builds custom sites for doctors, dentists, therapists, contractors, and small business owners. Custom builds, plugin work, WooCommerce stores, third party integrations, migrations off Wix and Squarespace, and speed work on sites that have gotten slow.

Everything is developed in house. No purchased themes passed off as custom work, no outsourced code you cannot maintain later, no handoff to a developer you have never spoken to. Over 20 years on WordPress, one point of contact from the first call through launch.

Why WordPress

WordPress runs a little over 40% of the web, and there is a reason for that. It bends to fit your business instead of forcing your business to fit a template. We can build exactly what your practice or company needs without paying for features you will never touch.

Our development work covers the parts most people never see. Clean code, proper page structure, fast load times on phones, forms that actually deliver to your inbox. That is the difference between a site that looks fine and a site that brings in work.

The other advantage is what happens after launch. You own your site. You can move it, expand it, add booking software or a store or a patient portal later without rebuilding from scratch. Try that on a closed platform and you will find out how expensive switching gets.

custom wordpress website design
Specialized Web Development

Web Development for the industries we know best

A dental practice and a roofing company both need a website that brings in work. What convinces a patient to book a cleaning has nothing in common with what convinces a homeowner to call about a leaking roof. Different buyers, different questions, different reasons to trust you.

Big Apple Media has built sites for healthcare practices and home service contractors since 2001. Every site is designed, built, and maintained by one person who knows the vertical, so the messaging, trust signals, and calls to action match how your customers actually decide.

Main Industries We Focus On

web design small business

Custom Website Development for Growing Businesses

Most business owners have been through a website project before. It took months. Emails went unanswered. The site launched half-finished and nobody could explain why the contact form went to a dead inbox. That happens when a project gets passed between a salesperson, a designer, a developer, and an account manager who all have different incentives.

Here you work with one person. Same person who scopes the project, designs it, builds it, writes the copy, sets up the SEO, and maintains it after launch. Nothing gets lost in a handoff because there are no handoffs.

You stay as involved as you want. Some clients want weekly calls and design reviews. Others hand over their content and check back at launch. Both work.

After a few hundred sites, you learn which pages people read before they call, where they stop scrolling, and which form fields kill submissions.

A Process Honed Over 20+ Years

You’ve probably built a website or dealt with other agencies before. It took longer than promised, required more of your time than you planned, and you spent weeks chasing designers and project managers for updates.

Twenty five years of doing this has taught us how to keep that from happening. The process is set up and customized for each client so you decide how involved you want to be. Some clients want to review every page. Others send their content and check back at launch. Both get the same result.

At Big Apple Media your project doesn’t get passed around. The person who scopes it is the person who builds it, writes it, and maintains it after launch. Nothing falls through a handoff because there are no handoffs. 

Fill out the form with a few details about your business and what you need. We’ll come back within one business day with a straight answer on scope, timeline, and cost.

START YOUR PROJECT

No sales call required. Send the details and you’ll get a real answer within one business day.

Industries We Work With

Different industries have different needs. No matter your specialty, we understand the unique challenges you face and design websites that address them. 

Home Service Pros

Websites that build trust fast and turn searches into booked jobs. We help contractors look as sharp as their work.

Healtchare Practices

Websites that build trust fast and turn searches into booked jobs. We help contractors look as sharp as their work.

Professional Services

Websites that build trust fast and turn searches into booked jobs. We help contractors look as sharp as their work.

Why clients hire us For Web Development Projects

What you get working with Big Apple Media

Over 20 years of experience

We have been building websites since 2001. That means fewer surprises, faster decisions, and a build process that has already handled whatever your project throws at it.

No outsourcing, ever

Design, development, content, and SEO all happen here. You talk to the person doing the work, not a project coordinator relaying messages to a team overseas.

HIPAA-compliant websites

Patient forms, intake, and contact flows built to protect health information. We handle the technical requirements so your practice is not exposed by its own website.

Flexible solutions to fit any budget

Template-based builds for tight budgets, fully custom work when the project calls for it. We scope to what you can spend and tell you honestly what each option gets you.

We guarantee the quality of our work

If something is not right, we fix it. No change order, no invoice, no argument about whether it was in scope.

Always responsive and attentive

Email or call and you get a real answer, usually the same day. No ticket queue, no automated reply telling you where you sit in line.

Reliable training and support

We walk you through editing your own pages, adding posts, and updating content. You own the site and you can run it without calling us for every small change.

Invested in client success

Your website exists to book appointments and generate calls. We measure the work by leads and rankings, not by how the homepage looks in a portfolio.

No long-term contracts

No twelve month lock-in, no cancellation penalties. Clients stay because the work is good, which is the only reason worth staying for.

Recent Web development Work

Our Recent Custom Websites

Get a straight answer on scope, timeline, and cost.
Our Clients Love Working with Us

Client Testimonials

We take pride in our work and the quality of our service. These web design company reviews from real clients reflect our commitment to delivering exceptional web design solutions.

Our Simple Web Development Process

We follow a proven process to create custom websites that deliver results. From initial consultation and strategy to design, development, and launch, we partner with you every step of the way to ensure your new site is a success. Our transparent process includes a dedicated project manager who will keep you informed from start to finish.

Discovery call

We start by learning about your business goals and challenges. This helps us create a custom WordPress website design that fits your unique needs and budget.

Planning and research

We look at your competitors and the searches your customers use, then send you a written plan covering scope, page count, timeline, and cost before anything is built.

Sitemap and wireframe

We map every page and how visitors move between them. You approve the structure before design starts, which is the cheapest possible time to change your mind.

Design and development

Design and build happen together. We design the main templates, you review them, and the approved layouts get built out across the rest of the site.

Testing and launch

Full review across phones, tablets, and desktop. Forms tested, redirects checked, analytics and Search Console connected before the site goes live.

Training and post-launch support

A walkthrough so you can manage the site yourself, plus 30 days of free support for questions, fixes, and adjustments.

Frequently Asked Questions

Your Website Development questions Answered

Between $2,000 and $7,000 for most projects. Contractors with a single service line land near the bottom. Multi-provider practices with a page per treatment land near the top. Every quote is fixed before work starts, so the number you approve is the number you pay.

Most projects take six to eight weeks. A smaller contractor site can be done in about four if your content is ready and the build is straightforward.

A few things can increase the development time.
More pages take longer. So do custom features like online booking, patient portals, and advanced forms. A complicated design adds time too, and so does every round of revisions.

The biggest hold-up is content. If your text and photos are not ready, the project stalls. Clients who have everything ready before we start designing launch much faster.

Fill out Quote Form and a short description of what you need. You’ll get a general quote it would take. Usually within two business days. No discovery call required before you see pricing, and no obligation once you have it.

Ask three things. Who is actually building the site, not who is on the sales call. What happens to your rankings during a redesign. And whether you own the site outright when it launches. Any answer that involves a proprietary platform you cannot leave is a reason to walk.

Yes. Everything is built in WordPress with Elementor, and you get a walkthrough covering how to add a page, swap photos, update hours, and publish a post. Most clients handle their own content changes within a week of launch.

Yes. Domain, hosting account, WordPress install, design, and content. All yours. If you decide to work with someone else later, the site goes with you.

Yes, though it is billed separately from any development work. Most maintenance clients host with us because it puts the server, the WordPress install, and the person fixing things in one place. If you are happy with your current host, keep it. If you’re looking for different hosting or want us to host the website, we offer competitively priced and reliable hosting. Rates are on the pricing page.

Not if the migration is handled properly. Rankings drop when old URLs get deleted without redirects or when pages that already rank get rewritten. Every redesign here starts with a ranking baseline and a one-to-one redirect map, and I monitor Search Console daily for 30 days after launch.

Most clients write their own. You know your patients and your services better than we do, and we give you a page-by-page outline so you are not starting from nothing. If you would rather not write it, copywriting is a separate line item quoted per page. Existing content that already works stays, and we can edit rather than rewrite it.

We do both, but they are separate projects. Every website includes the SEO basics: clean URL structure, heading hierarchy, title tags and meta descriptions, schema markup, analytics and Search Console setup, and on-page optimization for the pages we build. That is what gets your site indexed correctly.

What it does not include is the ongoing work that actually moves rankings: keyword research, content strategy, competitor analysis, link building, and month-to-month optimization.

Advance SEO and monthly SEO maintenance is a separate service many clients opt into once the site is live.

However, many of our clients launch the site and handle their own marketing from there.

Yes. Most clients are across the US, not just New York. The work happens over calls, screen shares, and email, so location rarely matters.

Yes. Most of the work is healthcare practices, home service pros, and professional services like attorneys, accountants, and consultants. Those are the businesses we know best, because they all sell the same way: someone searches with a problem, lands on your site, and decides in seconds whether to call. Outside those industries we take projects also, when the fit is right. If you’re interested, fill out a quote form and we’ll review details and let you know if we can help.

Get A Free Review of Your Current Website

Send us your URL. We’ll go through your current site to see what’s not working, what’s costing you traffic & leads, and let you know what you can do about it. No pressure, no obligation.

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