Custom websites for residential roofers, commercial roofing companies, and multi-trade contractors who need leads from Google, not just a logo on a truck.
20+ years building for small businesses
Built in-house, never outsourced
Average client ratings across review platforms
A homeowner just typed “roofer near me” into Google, tapped your map listing, and landed on your site. They have storm damage, an insurance deadline, or a leak they noticed this morning. You have about five seconds before they hit the back button and call the next contractor.
Big Apple Media builds and redesigns custom WordPress sites for roofing contractors, gutter companies, and multi-trade home service businesses. Design, development, copy, and search setup all happen in-house. No subcontractors, no offshore builds, no account manager relaying messages.
Your Google Business Profile and your website should match. Same services, same service areas, same phone number, same license info. Mismatches between the two hurt your map rankings and make homeowners doubt whether you’re a real operation.
Service pages, not one long services list. Roof replacement, roof repair, emergency tarping, gutter installation, commercial roofing, storm damage, insurance claims. Each service gets its own page so each one can rank on its own and speak to one homeowner with one problem.
See best roofing website examples for what this looks like in practice.
Roofing companies get sold the same template every other contractor gets, with a stock photo of a house and a “Request a Quote” button that goes nowhere useful. That does not work. A homeowner with a leaking roof or a denied insurance claim is not browsing. They are searching on a phone, comparing three companies in the same ten minutes, and choosing the one that answers their questions fastest.
The questions are short. Do you do the type of work I need. Do you handle insurance claims. How fast can someone come look at it. What does it cost. A site that answers those four things immediately will beat a fancier site that buries them behind a generic contact form.
We build custom WordPress sites for roofing contractors, gutter companies, and home service businesses.
That means service pages that rank for “[service] + [city]” searches, photo galleries with real project images, quote request forms that capture the details your estimator needs, and a layout that works on a phone screen at 7am when somebody just found a wet ceiling.
We connect to the tools you already run. Jobber, ServiceTitan, Housecall Pro, AccuLynx, CompanyCam, GoHighLevel. Your CRM, scheduling, and estimate request pipeline stay where they are. We build the site around your sales workflow instead of asking you to replace it.
Free estimate offers that actually get clicked. Most roofing sites bury the free inspection offer in a slider nobody scrolls to. We put it in the header, on every service page, and in a sticky mobile bar, then track how many visitors fill it out so you know whether the offer is pulling.
Before-and-after galleries that sell the work. Stock photos of a clean roof on a sunny day do not close jobs. Real project photos, tagged by city and service type, show homeowners what your crew actually does. We build organized galleries that load fast and give Google image search results with your company name attached.
Pricing guidance where homeowners look for it. Two questions come up on every roofing call. How much does this cost, and do you work with my insurance company. Both get addressed on-page, including typical price ranges and a clear explanation of your insurance claims process, so nobody has to call just to figure out if you’re in their budget.
Service pages that rank. One page per service, written for the homeowner searching that exact thing. A page about roof replacement in your city brings you replacement leads. A page about gutter installation in your county brings you gutter leads. A single “Services” page listing everything brings you nobody.
Local search set up from day one. Your Google Business Profile, your service area pages, and the on-page work that gets you into map results. Most roofers compete against ten or fifteen other contractors in the same metro area, and the map pack decides who gets the phone call. More on that in our local SEO tips for increasing conversions.
No sales call required. Send the details and you’ll get a real answer within one business day.
We tell you what you need before you spend anything. Some contractors need a full new site. Some need five service pages added and a quote form that works on mobile. We look at what you have and tell you which situation you’re in, with what each option costs.
You approve the design before we build anything. We design your home page first and send it over. Once you sign off, we design the inside pages. Real photos of your clinic and your team, real copy, your practice. Never a stock template with your logo dropped on top.
We build for mobile. Homeowners search for roofers on a phone, often standing in their driveway looking at damage. Your pages load fast and work on every screen size, tested before launch. If you want the detail, here is how we improve page load time.
We stay on after launch. We watch how the site performs for the first few months. If a condition page is pulling visitors but nobody books, we rewrite it. That is included, not an upsell.
Different roofing companies have different needs. No matter your focus, we understand how homeowners search and what makes them pick up the phone.
The site needs to sound like your company, load fast, and let you update service areas and seasonal offers without calling anyone. We build it so you can swap a hero image, update your financing terms, and change your service area list in about two minutes.
More locations means more service area pages. Each branch gets its own landing page that ranks for that city, with the right phone number, the right license info, and a schedule that office staff can update.
Gutter companies compete against the same roofers who list gutters as an afterthought. A dedicated gutter page with its own service area targeting separates you from every roofer who buried gutter work in a dropdown menu.
We have been building websites since 2001. That means fewer surprises, faster decisions, and a process that has already survived whatever your project throws at it.
Design, development, content, and SEO all happen here. Nothing goes to a contractor, an offshore team, or a junior account manager reading your messages back to you.
Google Analytics, Search Console, call tracking, and form submission tracking set up before launch. You see which pages bring leads and which ones are dead weight.
Template-based builds for tight budgets, fully custom when the project calls for it. We tell you what you actually need instead of quoting the biggest number we think you will pay.
If something is not right, we fix it. No change order, no invoice, no argument about whether it was in scope.
Email or call and you get a real answer, usually the same day. No ticket queue, no automated reply telling you where you sit in line.
We walk you through editing your own pages, adding posts, and updating content. You own the site and you can run it without calling us for every small change.
Your website exists to book new patients and generate calls. We measure the work by appointments and rankings, not by how the homepage looks in a portfolio.
No twelve month lock-in, no cancellation penalties. Clients stay because the work is good, which is the only reason worth staying for.
We take pride in our work and the quality of our service. These web design company reviews from real clients reflect our commitment to delivering exceptional web design solutions.
We follow a proven process to create custom websites that deliver results. From the first call through design, development, and launch, we work with you at every step. Our process is transparent and you always know where the project stands.
We learn about your company, your ideal customer, and the services you want filling your calendar.
We map the pages, then design a custom look built around how homeowners find and contact a roofing contractor.
Fast, clean, mobile-tested on every screen size, and built to load in under three seconds before anyone sees it.
We go live together, then stick around for hosting, updates, and fixes.
Roofing websites based on templates start at $2,000 and cover responsive design, basic SEO setup, contact forms, and a project gallery. Custom builds for contractors in competitive markets run $4,500 to $7,000 depending on the number of service pages, service area pages, and features like financing calculators or manufacturer product sections. You get a fixed number before any work starts, and there are no long-term contracts.
Most projects take six to eight weeks. A smaller roofing site can be done in about four if your content is ready and the build is straightforward.
A complicated design adds time, and so does every round of revisions.
The biggest hold-up is content. If your text and clinic photos are not ready, the project stalls. Business that have everything ready before we start designing launch much faster.
Yes. Everything is built in WordPress with Elementor, and you get a walkthrough covering how to add a page, swap photos, update hours, and publish a post. Most clients handle their own content changes within a week of launch.
Yes. Domain, hosting account, WordPress install, design, and content. All yours. If you decide to work with someone else later, the site goes with you.
Yes, billed separately from any development work. Most maintenance clients host with us because it puts the server, the WordPress install, and the person fixing things in one place. If you are happy with your current host, keep it. Rates are on the pricing page.
Not if the migration is handled properly. Rankings drop when old URLs get deleted without redirects or when pages that already rank get rewritten. Every redesign here starts with a ranking baseline and a one-to-one redirect map, and we monitor Search Console daily for 30 days after launch.
Most roofing contractors don’t want to write copy, and that’s fine. We give you a page-by-page outline so you can fill in the details about your services, service areas, and process. If you’d rather not write it, we can handle the copy at additional cost. Existing content that already ranks stays, and we edit rather than rewrite it.
We do both, as separate projects. Every website includes the SEO basics: clean URL structure, heading hierarchy, title tags and meta descriptions, schema markup, analytics and Search Console setup, and on-page work for the pages we build. That is what gets your site indexed correctly.
What it does not include is the ongoing work that moves rankings: keyword research, content strategy, competitor analysis, link building, and month-to-month work. That is a separate service many clients add once the site is live. Plenty of practices launch and handle their own marketing from there.
Yes. Most clients are across the US, not just New York. The work happens over calls, screen shares, and email, so location rarely matters.
Yes. Most of the work is healthcare practices, home service pros, and professional services like attorneys, accountants, and consultants. They all sell the same way: someone searches with a problem, lands on your site, and decides in seconds whether to call. Outside those industries we take projects when the fit is right. Fill out a quote form and we will let you know if we can help.
Those platforms sell the same lead to three or four competitors. You pay per lead, you compete on price, and you have zero control over follow-up. Your own website brings in leads who searched for you or your services specifically. They cost less to close because they already chose you before they called.
Send us your URL. We’ll go through your current site to see what’s not working, what’s costing you traffic & leads, and let you know what you can do about it. No pressure, no obligation.
